What We Do
Great ideas should make life better.
Avid Ideas is a consumer brand company built around a simple purpose: to create products that make life more enjoyable.
We’re passionate about finding better ideas, bringing them to life, and creating experiences that delight the people who use them.
Our first endeavor is in skin care, where we’re bringing together advanced science and the power of nature to create products designed to help preserve, protect, and beautify skin—so women can enjoy their beauty today and for years to come.
We’re just getting started.
Our Story
A family company. Avid about ideas. Inspired to make life better.
Avid Ideas was founded as a family company with a simple motivation: to make life a little better and a little happier for the people we serve.
The name Avid Ideas reflects who we are. Avid means having an enthusiastic and passionate interest in something. And that’s exactly how we approach what we do—with curiosity, energy, and an enthusiasm for ideas that can make a difference.
Our future holds many possibilities, but we’re starting with something we believe women deserve: skin care that brings together advanced science and natural ingredients to help skin look and feel beautiful for longer.
Meet Finley, our idea exploring mascot.
He’s curious, agile, trustworthy, determined, and happiest when he’s part of his family pod. Those qualities capture much of what Avid Ideas is about: exploring new possibilities, working together, staying focused on our goals, and always moving forward.
We think Finley embodies the spirit of Avid Ideas—and we’re glad to have him along for the journey.